As an experienced businessperson, you are no doubt already aware that digital signage is a popular medium that businesses are using to advertise and market. However, you may be wondering if digital signage is the right choice for your business.
Here are 10 surprising points about digital signage that could help sway your decision in favor of utilising it for your own business.
1. Digital media in public venues reaches more customers than internet videos or social media
An impressive 75% of travelers recall seeing a digital billboard within the past month.
2. Customers engage with digital signage
A study found that 47% of people who said that they saw a digital sign in the past month also say that they specifically recall seeing an ad.
3. In fact, customers look at digital signage longer
A Swedish study found that drivers spend significantly longer looking at the digital billboards as compared to traditional billboards.
4. Customers also remember what they saw
Recently, a study uncovered that 55% of individuals who saw a digital sign could recall the specific message displayed every time they passed it.
5. Digital signs really stand out more
Of the customers who were surveyed in the study mentioned above, 71% said they felt advertising on digital billboards stood out more than online advertisements.
6. Digital signs can drive customers to make impulse purchases
Another study found that 19% of customers who claim to have made unplanned, impulse buys of products did so as a result of having seen the item advertised digitally.
7. They don’t become useless as quickly as static signs
Another study found that digital signs consistently received high numbers of impressions throughout the study—receiving almost as many every day as a static sign did on its first day.
8. Digital signs motivate customers to take action
During this same study as mentioned above, the digital sign drove people to take advantage of an offer 100 times more than people who saw the same offer advertised on a static sign.
9. The industry is growing rapidly
Market forecasts are anticipating that the digital signage market will grow at an 8.94% compound annual growth rate between now and 2020.
10. You can use digital signs to promote specific items
A study, that involved advertising specific food items, found that digital signs were 34% more effective in promoting the items than traditional signs were.
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